Florence raises £5m in Series A funding

An online recruitment marketplace that connects care home providers with qualified professionals to fill temporary shifts has raised £5m in Series A funding.

Florence connects you directly to care homes in a streamlined and efficient way. This means nurses and carers earn more and care homes pay less - everybody wins!

The funding in Florence was led by SEEK, a global employment marketplace, alongside existing backers Waverly Capital, Rianta Capital and a network of early stage investors.

Florence will allocate the money to widening its nurse and carer user base. It will also be investing in the development of digital tools to improve the platform experience.

Including this round, Florence has now raised £7m – with the platform establishing itself as an employment marketplace for the UK social care sector.

Charles Armitage, founder and chief executive of Florence, said: ‘The funding round is a direct response to the value we can add to the UK social care sector. We have a track record of significantly improving the ease and efficiency with which social care businesses can source and coordinate a flexible workforce, and the control and accessibility with which nurses and carers can connect to work.’

Isar Mazer – chief operating officer SEEK Investments said: ‘We are pleased to support Florence in its next phase of growth sharing our expertise in scaling employment platforms. Online platforms are driving significant efficiencies for businesses in the coordination of labour and improving the ease, transparency and control that workers have in identifying and connecting to work opportunities. It is exciting to see the value that Florence can add to the UK social care sector.’

Since 2017, 20,000 nurses have registered with Florence.