Welcome to NEW Buyacarehome & Ownacarehome Partner SmoothDigital
Buyacarehome and Ownacarehome new partner, SmoothDigital provides Care Home & Home Care Marketing Services covering all aspects of the care industry, bringing ‘successful digital marketing strategies’ specifically tailored to each provider’s requirements.
With extensive knowledge of the care sector, SmoothDigital’s team led by founder, Tobi Alli-Usman, demonstrate their passion for care in their support of care home and home care business operators, helping to achieve a sustainable and successful care provision.
Care Home Occupancy
With the rising cost of living and the increasing need for tailored care provisioning, SmoothDigital has risen to the challenge embracing the private care sector supporting care home owners to increase their private care home occupancy. Whether the care provision is recruiting new staff or a growing care service resulting in opportunity for more homes, SmoothDigital’s proven digital marketing campaigns increase bed occupancy from self funded care seekers.
When a care home has full bed occupancy SmoothDigital can target campaigns to create a valuable waiting list. Creating a strategic digital marketing campaign that takes into account a business mission and vision alongside current challenges is all part of a tailored digital marketing campaign by SmoothDigital. Digital campaigns are adapted as the care provision grows.
The digital marketing campaigns successfully generate care home enquiries from care seekers and their families or friends.
SmoothDigital uses a variety of platforms across Google, Bing, YouTube, Facebook and Instagram in addition to pointers on website user experience to successfully reach care seekers or those supporting them in their care search, no matter where their location. In turn, this supports visitor experience to ‘turn them into solid leads.’
The effectiveness of digital marketing can be tracked enabling campaigns to be viewed in detail with ‘listen back to generated calls’ 24 hours a day, supporting care businesses to grow in a sustainable way.
Tea With Tobi podcast
Tobi launched the free podcast in 2020 supporting care providers with business growth aspirations sharing practical tips to achieve a successful and sustainable care provision.
Effective Website Landing Page
SmoothDigital founder, Tobi Alli-Usman is a keen supporter of having an effective website landing page to convert visitors into care home enquiries.
You can find their free eBook on ‘The 10 landing page commandments’ here.
24 hour Smooth Live Chat Service
The live chat service is a valuable source for care home providers answering website visitors’ enquiries and a lead generator for the care home seeking to increase occupancy or create a waiting list.
Have a read of one of their Clients great results, in which live chat was a successful part of Smooth’s approach here.
Recruitment Campaigns Designed for Care Providers
Smooth also offers care sector orientated recruitment campaigns in order to fill care roles helping to meet the staff recruitment and retention challenges within the care home and wider care sector.
You can find their free eBook ‘Recruiting Care Staff Made Easy’ here.