In discussion with Debbie Harris MD of Autumna, Julie Hopkins of Buyacarehome and Ownacarehome asks how the directory is helping care home providers achieve resilience in current times, look to the future and plan for growth.

Smooth Digital have many years experience as a multi-award winning digital marketing agency operating within the care sector. They have worked with clients facing all the difficulties the care industry has to throw at them, and have noticed some significant patterns emerge of high performing care providers in sales and marketing.

Smooth Digital share 3 Auto-responses to ensure your Care Business' success.

Moving into a less restrictive post Covid-19 society with hospital discharge teams seeking blocked beds for reablement, and coping with a fragile and growing vulnerable population there will continue to be emphasis on Infection Prevention and Control taking feedback from staff and residents. 

Insurance remains a significant operating cost for a care provision, with a contracted number of insurers.  With the Covid19 pandemic behind us in a new era time will tell how the insurance market reacts to the ongoing, resilient, and much needed care sector, and whether more suppliers return or join as suppliers of insurance making the market more competitive in the longer term.

The last six months of 2022 saw an unprecedented level of political upheaval in the UK, with Prime Ministers and Ministers of State changing at an extraordinary rate.  Added to that is a plethora of challenges, from strikes to increased utility costs and a hike in inflation rates.   But what does this mean for care in the coming year? And what opportunities might there be?